Fake Bake seeks real women to front new campaign

Tanning brand Fake Bake has launched a competition to find the face of it’s new marketing campaign.

The campaign will feature everyday women representing the brand. The competition, called Real Women Fake It, aims to find six women that manage to ‘do it all’ and still look ultra glam. 

Fake Bake will be touring the country encouraging ladies to nominate someone they know who fits the bill, such as a friend, colleague, or perhaps a regular client. 

The competition will find six winners, one to match each of Fake Bake’s signature tans, who will get the opportunity to front Fake Bake’s new season campaign. Judges will include reality TV stars Sam Faiers, from The Only Way Is Essex, and Big Brother’s Josie Gibson.

The competition will be run entirely through the brand’s Facebook page. Nominations need to be 200 words long and list all the reasons why the nominee should win the prize. Entries are at www.facebook.com/FakeBakeRealWomenFakeIt