Aromatherapy Associates announces new chief exec

Spa brand Aromatherapy Associates has appointed new members to its team of senior directors, including a new chief executive.

Muriel Zingraff-Shariff steps into the role of chief executive for the brand, coming from a background with premium brands including L’Oreal, Jimmy Choo, Paco Rabane and Harrods, and with expertise in up-scaling luxury businesses.

She is joined by Leslie Davey, who will take on the role of global marketing director. Davey has worked for global corporations such as Unilever, as well as spa chain Aspira.

Founder Geraldine Howard will move into the role of chairman.

Howard said, “I am thrilled to be welcoming Muriel and Leslie into the management team and am delighted to have to such highly skilled and experience women driving our ambition.”

Zingraff-Shariff added that she looks forward to developing the potential of the brand while keeping spa at its core.