Sales of aromatherapy beauty products soaring
Beauty consumers are increasingly incorporating products with aromatherapeutic benefits into their routines.
Market analyst The NPD Group researched sales of prestige aromatherapy beauty products and reported a 552% increase in value sales of lavender-based products from January to the end of April 2019, when compared to the same period in 2018.
Skincare formulated with frankincense is also proving popular, demonstrated by an increase in sales of over 200% during the same period.
Both lavender and frankincense essential oils are said to have calming and anxiety-relieving effects on the nervous system.
Rose and lemongrass-infused products also showed an increase in sales, by 6% and 5% respectively.
June Jensen, director at NPD UK Beauty, commented: “2019 has been a challenging year for many people and in uncertain times, customers return to natural, heritage ingredients and products that offer a comforting, nurturing effect on skin, body and soul.
“The emergence of the mindful beauty trend is a response to the need to achieve solace and self-care in beauty rituals that calm the mind, cleanse the skin and offer a little ‘me’ time during the morning, evening and weekend beauty ritual.”
Other research recently revealed that a quarter of Brits now use holistic therapies to aid their mental health.