UK prestige make-up market valued at £770m

The UK prestige make-up market grew by 9.8% between March 2016 and February 2017 to £770m, according to research by global information company The NPD Group.

The growth was driven by product categories including foundation, with sales up 11% year-on-year, reaching a value of £206m; and lip colour, which increased by 23% in the same period to £80m. Other face products behind the growth included primers, highlighters and make-up setting sprays.

Foundations with added benefits saw particularly strong growth, such as moisturising foundations which were up 50%, while those that offered oil-control properties increased by 25%, the report found.

Researchers also discovered that consumers who work out regularly have higher demands for make-up, including increased longevity and staying power, and this has affected retail sales – with purchases of face primers increasing by 9.7% and eye primer by 11%.   

As a result, long-wear make-up also proved a strong growth sector over the past year, with long-wear brow products up 105%, powder 41%, lip colour 33% and foundation 15%.

June Jensen, director of NPD UK Beauty, said: “Women are seeking products with added benefits. This presents an exciting opportunity for brands who we expect will be enhancing their current long-wear technology, while developing new textures and light-weight formulations.”