Search engines remain the most popular mode of beauty product research, while social media plays a limited role in driving traffic to beauty brand websites, according to a new report from digital think tank L2.

Published in November, the Digital IQ Beauty Index found that nearly half of consumers don’t know which beauty brands they are looking for when they start shopping, with 49% beginning their search with non-brand specific terms.

Read the full article on page 11 of the December issue of the Professional Spa and Wellness digital magazine for FREE here, or access the digital magazine by selecting your chosen platform here.