Aromatherapy Associates appoints new vice president for Asia

Aromatherapy Associates has announced the appointment of Georgiann Reigle as vice president, Asia for the brand. Reigle, who joins Aromatherapy Associates on November 1, was previously managing director, Asia for hair brand ghd.

Reigle, who had been with ghd for five years, previously held several other roles within the company, including director of strategy and e-commerce; acting managing director, Australia and New Zealand; and directory of strategy and business development.

Chief executive Muriel Zingraff-Shariff: said: “We are excited to be expanding our luxury spa and retail business globally and Asia is a key growth region, so I’m delighted to welcome Georgiann to the team. Her wealth of experience in this market will be an asset to the company.”

Reigle’s career also spans roles as a consultant, and later manager at global management consultancy Bain & Company, where she worked in the fields of consumer products, retail, technology and private equity.

Chairman and co-founder Geraldine Howard said: “Georgiann’s wide knowledge of the Asian beauty market, combined with her impressive business experience, makes her an excellent addition to the Aromatherapy Associates team.”

Reigle’s appointment is the latest of a range of new recruitments, and change of roles within Aromatherapy Associates over the last few months. Muriel Zingraff-Shariff joined the company as chief executive in January this year, with Leslie Davey coming onboard as global marketing director at the same time.

In September, Helen Norman came onboard as senior business Development manager for Asia, while Laura Kelly was the same month promoted to spa business development manager for EMEA