Callender joins GWI research team
Tonia Callender has been appointed research fellow at The Global Wellness Institute as the organisation embarks on an unprecedented amount of new wellness industry research.
Callender will work alongside senior research fellows Katherine Johnston and Ophelia Yeung analysing diverse markets within the nearly $4 trillion global wellness industry.
Previously working with the nonprofit research institute SRI International and as a consultant for a diverse range of international clients, she specialises in conducting economic and legal research and analysis to support decisions about projects, strategy and investments.
“I’m delighted to join the team at GWI to examine forward-looking trends in the wellness industry,” said Callender, who received her masters degree in Public Policy from Harvard University’s Kennedy School, her law degree from the University of Virginia and her undergraduate degree in economics from Yale University.
“This is an exciting time for this sector, with dynamic changes taking place across the globe, and I am pleased to be able to contribute to GWI’s examination of the wellness economy.”
Over the next two years, the GWI will embark on a wide-ranging body of research including a complete update of the Global Wellness Economy Monitor, which will be released in October at the 2018 Global Wellness Summit at Technogym Village in Cesena, Italy.
In addition, an updated report on the Global Wellness Tourism Economy will be released in November 2018 at the World Travel Market in London, while the first report on the Global Fitness and Mind-Body Sector will be released at the 2019 Global Wellness Summit.
The Global Wellness Tourism Economy study first estimated the size of the sector in 2013. In the 2018 report, GWI researchers will revisit the analytical framework and definition of wellness tourism to define the composition, and measure the size, of the wellness tourism economy.
For the first time, the research will include an analysis of the average spending of primary and secondary wellness travellers for top-market countries.