Lip gloss sales up 3% thanks to ’90s make-up nostalgia
Brits are embracing ’90s make-up nostalgia, particularly super-pigmented glossy lips, with UK sales of lip gloss soaring 3% this year, according to new data from market analyst The NPD Group.
Sales of prestige lip gloss rose dramatically during the three-month period July to September 2019, reaching a value of £4.5 million, as customers experimented with iconic make-up looks from the ’90s.
Products that provided a sleek and shiny effect were the most popular and the average sale price of a gloss product during this time was £19.06, the report found. Light pink, rose and dark pink were the most sought-after colours.
This is in stark contrast to Instagram’s latest data which showed that red lips is still the most hashtagged make-up look on the social media platform.
“The growth of lip gloss sales this year demonstrates that today’s consumer is looking for products that enhance the lips with a glossy sheen while producing a natural look in wearable shades,” said Emma Fishwick, account manager at NPD UK beauty.
“This return to ’90s nostalgia is interesting, and we believe that other popular make-up looks from the ’90s could make a comeback soon too. Will the on-trend beauty consumer embrace super thin eyebrows and blue eyeshadow? Only time will tell.”
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