Premium salon brand Townhouse has introduced its first-ever professional gel and polish ranges
Luxury nail salon brand Townhouse has unveiled its first nail polish collection, The Flawless Collection, marking a major step in the brand’s evolution from salon service provider to beauty retail brand.
The collection introduces two debut product lines – Flawless Gel and Flawless Polish – both developed with advanced formulation technology and years of in-salon expertise.
Founded in 2018 by Juanita Huber-Millet, Townhouse has become a leading name in premium nail care and has previously been a finalist at the Professional Beauty Awards.
Townhouse Flawless Gel
After nearly two years of formulation and testing in Townhouse salons, Flawless Gel marks the brand’s first professional gel colour system. The TPO-free formulation promises up to 21 days of glossy, chip-free wear.
The line also includes a strengthening base coat, formulated to reinforce natural nails, prevent breakage and promote healthy growth over time.
“Every shade in the Flawless Gel collection has been personally curated to reflect the Townhouse aesthetic – timeless, polished and effortlessly wearable,” said Huber-Millet. “Our formula locks in strength and shine for up to 21 days, so nails stay looking fresh and flawless.”
Townhouse Flawless Polish
The Flawless Polish range has been created for both salon and at-home use, featuring 40 shades designed to deliver a high-shine, professional finish. When paired with the brand’s Extended Wear Topcoat, the polish can last up to 14 days.
“Polish should feel as luxurious as it looks,” said Huber-Millet. “That glossy, refined finish is a Townhouse signature – modern, minimal, but always elevated. Even something as small as the curve of the brush makes a difference; it allows for a cleaner, closer application.”
Vegan, cruelty-free and toxin-free formulations
Reflecting Townhouse’s commitment to conscious beauty, both the Flawless Gel and Flawless Polish ranges are vegan, cruelty-free, and formulated without toxic ingredients.
“At Townhouse, excellence is never optional, it’s ingrained in everything we do,” said Huber-Millet. “Being vegan, cruelty-free and removing toxic ingredients isn’t a marketing choice – it’s simply how we believe things should be done, with care, intention and integrity at every level.”
A big moment for the Townhouse brand
Since opening its first boutique salon in London’s Fitzrovia, Townhouse has expanded across the UK and into the United States.
The launch of The Flawless Collection marks an important moment for the brand as it builds on its portfolio with a dedicated retail line.
“This launch represents so much more than product innovation – it’s the start of a new era for Townhouse,” added Huber-Millet. “We’re redefining what it means to deliver a flawless experience, from the salon chair to your home – and this is only the beginning.”
The Flawless Gel and Flawless Polish ranges are available now via townhouse.co.uk
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