Love Island and the royal wedding boost summer beauty sales
Beauty related spending reached £100 million this summer thanks to the Royal Wedding and TV show Love Island, says new research by Worldpay.
The day after the cult series aired, spending volumes in salons increased by 14.5%, while the week before and after the royal wedding beauty-related spending was up almost 7% on last year.
Wordpay’s analysis also uncovered the areas that splashed the cash the most, with beauty lovers in the town of Uttlesford, Essex , spending 27% more on beauty than in 2017.
The Essex winners were closely followed by Carlisle and York up North, with Southwark named London’s most spendy borough due to an increased spend of 16% from last year.
While Northerners just missed out on the crown for this year, the North East wins the award for the biggest Love Island impact, with a 12.9% increase in spending over the first week of the 2018 series.
“It’s great to see that the appetite for beauty remains strong, and that consumers are spending more on treatments in barber shops and beauty salons. The busy British summer seems to have enhanced this positive spending trend, with Love Island and the royal wedding both correlating with peaks in footfall,” said Steve Newton, executive vice president of Worldpay, UK and Europe.
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