Professional Beauty Autumn, formerly Salon Beauty

What's On Stages Brands & Products Plan your Visit Exhibit

Autumn's Essential Beauty Event

Professional Beauty Autumn (formerly known as Salon Beauty) is the ultimate destination for beauty professionals looking to stay ahead of the curve. Taking place on 12-13 October 2025 at Excel London, the show brings together the latest innovations, leading brands, and top industry experts under one roof.

The show takes place alongside Salon International, a great opportunity if you are thinking of offering hair treatments or want to see the biggest hair names on stage!

Whats On

Entries are now open for the 2025 National Massage Championships

What's on at Professional Beauty Autumn 2025?

10 reasons to attend Professional Beauty Autumn 2025

Professional Beauty Autumn FAQs

Headline Sponsor

PREVIOUS 2025 PROGRAMMES - WANT TO SEE THE LINE-UP FOR 2026?

Stages

Advanced Beauty Stage

Health and Wellbeing Stage

Live Demo Stage

View our 2025 Professional Beauty Autumn brands below

Featured Brands

Professional Beauty Autumn at ExCeL London

Formerly known as Salon Beauty.

Find us at:
ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL

2025 Opening Times

Sunday 12 October: 10am - 6pm
Monday 13 October: 10am - 5pm

Plan your visit

Travel and Accommodation - Professional Beauty Autumn

Download the App

Professional Beauty Autumn - Colleges

Professional Beauty Autumn FAQs

Beauty Professionals

14,165

Salons

8,574

Owners & Managers

4,552

Visitors from salon international

42,277

Why exhibit at Professional Beauty Autumn?

Professional Beauty Autumn unites the industry under one roof, bringing together key decision-makers—Salon and Clinic Owners, Lecturers, Beauty Therapists, Nail and Lash Techs, Make-up Artists, Hairdressers, and more. Exhibiting gives your company the chance to strengthen relationships with existing clients and generate new leads. The show allows you to focus on this important market by taking a stand and your own training and hospitality area. Our all-inclusive participation ensures you can showcase your brand, meet buyers, and network directly with salon owners on the show floor.

Unrivalled Access to Beauty Industry Decision-Makers
Professional Beauty Autumn draws a premium audience of salon, clinic, and spa professionals - including thousands of owners, buyers, distributors, and freelancers. Exhibiting puts your brand directly in front of decision-makers seeking new products and innovations.

Massive Footfall – Over 47,000 Combined Buyers
The event attracts over 47,000 industry buyers, with more than 13,000 beauty-focused attendees at Professional Beauty Autumn alone. This scale offers unmatched opportunities for lead generation, brand exposure, and B2B engagement.

Strategic Timing Before Peak Sales Season
Held in October at ExCeL London, the show positions your offerings ahead of the vital Christmas and New Year retail season, when salons and spas increase purchasing.

Launchpad for New Products and Innovations
Professional Beauty Autumn is ideal for launching products, live demos, and sampling - enabling instant feedback and buzz from industry insiders.

Gather Market Intelligence and Trends
Explore the show, attend seminars, and network to stay ahead of trends, assess competitors, and find inspiration for product and marketing strategies.

"I’d say promoting our brand at the show has been really successful. We're a relatively new brand, so having the opportunity to get our name out there on such a large platform—especially alongside big, established competitors—has been incredible. Just being there and making our presence known has been one of the best things for us."
Paige Chohan, Co-founder Bexy Glow

Co-located with Salon International

Separately promoted but in the same venue, Salon International will introduce you to professionals in the hairdressing industry. Held alongside Salon International, Europe’s premier hair exhibition, this dual-show format delivers access to tens of thousands of additional visitors, including hair professionals, barbers, salon chains, and international distributors – dramatically increasing your exposure. A great opportunity if you’re thinking of offering hair treatments or want to see the biggest names on stage!

DOUBLE THE REACH

“It's the opportunity for us to show who we are, to meet our customers that we haven't seen for a long time, but also introduce our services and who we are to potentially new customers, and really listen to see what the market is looking for, so we can help develop our business going forward.”
Josh Yardley, Founder and Owner of The Smart Group

Register for PB North

Stages

Colleges

North - Salon Owners

Competitions

PB North FAQs

Exhibit at PB North

Register for PB AUTUMN

Training & Education

What's on for colleges

Competitions at PB AUTUMN

Exhibit at PB AUTUMN

FAQ’s

Advanced Treatments

Lashes, Brows & Make-up

Nails

Skincare

Spa & Wellness

Tanning & Waxing

Management

Marketing & Digital

Training & Education

Industry News

Professional Beauty Webinars

Podcast

Professional Beauty North