Professional Beauty Autumn 2025

Register for your free ticket for Professional Beauty Autumn, formerly known as Salon Beauty will take place on the 12- 13 October 2025

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Autumn's Essential Beauty Event

Join thousands of beauty professionals at Professional Beauty Autumn 2025, taking place on 12–13 October 2025 at ExCeL London. Formerly known as Salon Beauty, this dynamic beauty trade show is the ultimate destination for salon owners, spa professionals, aestheticians, nail techs and beauty therapists looking to discover the latest trends, technologies and treatments in the industry. Explore hundreds of top beauty brands, attend expert-led education sessions and network with industry leaders all under one roof. Whether you’re looking to grow your salon business, introduce new services, or upskill your team, Professional Beauty Autumn delivers everything you need to stay ahead of the curve.

Running alongside Salon International, the UK’s biggest hairdressing trade show, this event also offers a fantastic opportunity to explore professional hair brands, see celebrity stylists in action and discover how to successfully add hair treatments to your beauty business.

Don’t miss out, register today to attend the most influential event in the UK professional beauty calendar.

 

Headline Sponsor

Live stages

Oct 12, 10:00am to Oct 13, 5:00pm
Live stages
At Professional Beauty Autumn enjoy our three, free live stages. Including the Health & Wellbeing stage, the Advanced Beauty stage and the Live Demo stage.

Timetable

Your Waxing Career- Building a Foundation

The Professional Beauty Stage

Are you an aspiring waxing professional or beauty enthusiast looking to take your career to the next level? Don't miss this empowering panel presentation where seasoned waxing professionals share the real talk on building a success waxing career - from bios and branding to slickly situations and smart setup strategies.

Gemma

Lycon Trainer

Paige

Salon Trainer

Natasha

Trainer

Start Time 11:00am
End Time 12:00pm

Nourish to Flourish: Science-Based Natural and Dietary Strategies for Radiant Skin

Health & Wellbeing Stage

Charlotte Palmer

Community Health & Wellness Speaker

Start Time 11:30am
End Time 12:10pm

E-filing with freedom

The Professional Beauty Stage

Najet Hamila-Strand

Global Director & Nail Educator

Start Time 12:00pm
End Time 01:00pm

Shall I Yin or Yang it?

Health & Wellbeing Stage

Yan Sophokleous

Advanced Bodywork/Massage Therapy Specialist

Start Time 12:20pm
End Time 01:00pm

The trends and innovations set to shake up the beauty market

The Professional Beauty Stage

Lauren Hosannah

Founder, Lash Artist & Educator

Alison Haynes

Salon Director of Skin Clinic

Francesca Otote

Skin Specialist & Co-founder of Aesthetic Clinic

Start Time 01:00pm
End Time 02:00pm

Oncology Massage - Inclusivity for clients living with or recovering from cancer

Health & Wellbeing Stage

Marc Innes

Principal of School of Natural Therapies

Start Time 01:10pm
End Time 01:50pm

The untapped power of product: reframing retail in the salon & spa

The Professional Beauty Stage

Arif Isikgun

Educator, & Founder of Ai Beauty Consultancy

Start Time 02:00pm
End Time 03:00pm

East-West Synergy: De-segmenting, Integration and Re-integration

Health & Wellbeing Stage

Jacque Pollard

East-Yoga, West-Sports Massage Therapist, Teacher & PT

Start Time 02:00pm
End Time 02:40pm

Mobilisation and Stretching

Health & Wellbeing Stage

Ismail Güler

Massage Therapist

Start Time 02:50pm
End Time 03:20pm

The Future of Fractional Skin Regeneration

The Professional Beauty Stage

Amy King

Start Time 03:00pm
End Time 04:00pm

OneStep™ Brow Lamination with HD Brows.

The Professional Beauty Stage

Rose Lonsdale

Global Senior Education Manager

Hannah Goodall

Elite Trainer

Start Time 11:00am
End Time 12:00pm

Secrets Of How To Do Ayurvedic Massages Head To Toe

Health & Wellbeing Stage

Ravi Bhanot

Ayurvedic Consultant

Start Time 11:15am
End Time 11:50am

How to grow a profitable business as a self-employed therapist: launching, investing, collaborating and marketing

The Professional Beauty Stage

Katie Onyejekwe

Esthetician & Skincare Educator

Rhoderline Osafo

Esthetician

Rachel Stevens

Skin Expert & Educator

Amba Logan

Facialist & Beauty Expert

Start Time 12:00pm
End Time 01:00pm

Work Smarter – Not Harder: Singing Bowls for Massage Therapists

Health & Wellbeing Stage

Maja Dethloff

Luxury Wellness Trainer

Start Time 12:20pm
End Time 01:00pm

What is a Massage Therapist required to learn for the future

Health & Wellbeing Stage

Jeppe Tengbergs

CEO The International Massage Association

Start Time 01:10pm
End Time 01:50pm

10 ways to manage and motivate your team for success

The Professional Beauty Stage

Karen Thompson

Start Time 02:00pm
End Time 03:00pm

Deep Tissue Massage, Auricular Acupuncture (NADA Protocol) & Sound Healing

Health & Wellbeing Stage

Kateryna Miakutikova

Award winning therapist

Start Time 02:10pm
End Time 02:40pm

Interactive Thai yoga massage sequence for neck and shoulder pain

Health & Wellbeing Stage

Daniel Gladwell

Massage Therapist & Founder of School

Start Time 02:50pm
End Time 03:20pm

Salon and Spa Owners' Club Live Stage

Oct 12, 11:30am to Oct 13, 2:30pm
Salon and Spa Owners' Club Live Stage
Members of the Salon & Spa Owners' Club enjoy exclusive access to a complimentary live stage located within the Salon & Spa Owners' Club lounge, sponsored by Salonology. Hear from industry professionals on how to support your business. Please note your ticket must have 'Owners Club' for entry into the lounge.

Timetable

The 5 Keys To Growing Your Beauty Business (And None Of Them Are Lip Syncing On Reels)

Salon & Spa Owners' Club Live Stage

You've taken the leap and you're officially a business owner... but nobody told you about the part which is both the most important as well as the most misunderstood - attracting high vibe clients into your world. If you're industry skills are A* - but your marketing skills more like an F - then you'll want to join salon marketing expert Ryan Power for this high energy presentation which will leave you with clear steps to take to unlock the secret of clients on autopilot.

Ryan Power

Co-founder of leading salon coaching and mentorship brand Salonology

Start Time 11:30am
End Time 12:30pm

The Future of Salon Success: Tools, Strategies, and Support from Jaspy

Salon & Spa Owners' Club Live Stage

Running a salon comes with unpredictable challenges: a competitive online market, limited time, and constant pressure to grow. Join Jaspy to discover practical strategies, tools, education, and support designed to help salon owners thrive. From AI-powered social media tools and business templates to a curated supplier directory and salon-exclusive marketplace, this session will introduce you to your salon partner and show how to save time, grow revenue, and put your salon back at the heart of the industry.

Nikki Henton

CEO & Founder of Jaspy

Theresa Kent

Business Development Manager, Jaspy

Start Time 01:00pm
End Time 02:00pm

The 5 Keys To Growing Your Beauty Business (And None Of Them Are Lip Syncing On Reels)

Salon & Spa Owners' Club Live Stage

You've taken the leap and you're officially a business owner... but nobody told you about the part which is both the most important as well as the most misunderstood - attracting high vibe clients into your world. If you're industry skills are A* - but your marketing skills more like an F - then you'll want to join salon marketing expert Ryan Power for this high energy presentation which will leave you with clear steps to take to unlock the secret of clients on autopilot.

Ryan Power

Co-founder of leading salon coaching and mentorship brand Salonology

Start Time 02:30pm
End Time 03:30pm

Fearless Selling In Your Salon - How To Charge More, Sell More and Make More Money Without Feeling Pushy, Salesy or Unworthy

Salon & Spa Owners' Club Live Stage

As salon owners, taking your clients on a journey to a result is what we do best... until it comes to asking for the money, that is. We get so stuck when it comes to increasing prices, selling retail and asking for money in exchange for our skills that many simply don't do it. However, the pricing isn't the problem. Rather, as you'll discover, it's your programming - and it's holding you back from serving your clients at the highest level as well as earning the money you should be - even if you don't realise it. In this training, salon mentor and hypnotherapist Hollie Power lifts the lid on the reasons why you're not where you want to be - and shows you how to shift to a space of natural and organic sales, increased confidence and finally charging your true worth.

Hollie Power

co-founder of Salonology

Start Time 11:30am
End Time 12:30pm

Powering Growth in Beauty: Tech, AI, Influencers & the New Playbook

Salon & Spa Owners' Club Live Stage

In today’s beauty industry, technology isn’t just a tool - it’s a growth engine. From advanced equipment and AI solutions to the influence of digital creators, businesses that embrace the right tools can sharpen their positioning, amplify their presence, and unlock new growth. This panel brings together leaders with decades of experience in inventing, implementing, and leveraging technology and data to help businesses thrive. Together, they’ll explore how to navigate emerging trends, integrate tech effectively, and build a playbook for growth that keeps your business ahead of the curve.

Modi Liu

Co-Founder of Umia Beauty

Marco Ricci

CEO of Influx Data

Michal Cohen Sagi

Founder & CEO of Vidavii

Toni Hanekom

Founder & CEO of Welltech

Start Time 01:00pm
End Time 02:00pm

Fearless Selling In Your Salon - How To Charge More, Sell More and Make More Money Without Feeling Pushy, Salesy or Unworthy

Salon & Spa Owners' Club Live Stage

As salon owners, taking your clients on a journey to a result is what we do best... until it comes to asking for the money, that is. We get so stuck when it comes to increasing prices, selling retail and asking for money in exchange for our skills that many simply don't do it. However, the pricing isn't the problem. Rather, as you'll discover, it's your programming - and it's holding you back from serving your clients at the highest level as well as earning the money you should be - even if you don't realise it. In this training, salon mentor and hypnotherapist Hollie Power lifts the lid on the reasons why you're not where you want to be - and shows you how to shift to a space of natural and organic sales, increased confidence and finally charging your true worth.

Hollie Power

co-founder of Salonology

Start Time 02:30pm
End Time 03:30pm

Claim up to 16+ CPD points by attending PB Autumn

 

View our 2025 Professional Beauty Autumn brands below

 Loloma Ultra-light  Pure Virgin Coconut Oil  100ml

Loloma Ultra-light Pure Virgin Coconut Oil 100ml

10ml Mini Dropper Bottle

10ml Mini Dropper Bottle

30ml Dropper Bottle

30ml Dropper Bottle

30ml Scented Sanitiser Spray

30ml Scented Sanitiser Spray

3in1 Floor Magnifier White & Black

3in1 Floor Magnifier White & Black

Accredited Bamboo Massage Training with Kit

Accredited Bamboo Massage Training with Kit

Accredited Chemical Peel Training With Medical Grade Kit

Accredited Chemical Peel Training With Medical Grade Kit

AI for Hair Salons

AI for Hair Salons

Asset Finance

Asset Finance

Be Girlie massage wax

Be Girlie massage wax

Be Revived massage wax

Be Revived massage wax

Be Sensitive massage wax

Be Sensitive massage wax

Be Sporty Massage Wax

Be Sporty Massage Wax

Be Wild massage wax

Be Wild massage wax

Chameleon Desk Magnifier

Chameleon Desk Magnifier

Chameleon Multi Task

Chameleon Multi Task

Charcoal Balm

Charcoal Balm

Clip on Magnifier

Clip on Magnifier

CLOCHEE SPF 50 UV SPRAY

CLOCHEE SPF 50 UV SPRAY

Colour Branded Keysie (x50)

Colour Branded Keysie (x50)

Cuticle Butter/Balm 30ml

Cuticle Butter/Balm 30ml

Cuticle Oil

Cuticle Oil

Dermio Care Plus

Dermio Care Plus

Desk Curve Lamp White or Black

Desk Curve Lamp White or Black

Dr Light

Dr Light

DREAMBUILD™ Builder Gel

DREAMBUILD™ Builder Gel

G9 Scalp Solution

G9 Scalp Solution

Gel Polish

Gel Polish

Gelish Wireless Efile

Gelish Wireless Efile

Hand & Nail Cream 300ml

Hand & Nail Cream 300ml

Hand & Nail Cream 30ml

Hand & Nail Cream 30ml

HYPO21 Purifying Skin Spray

HYPO21 Purifying Skin Spray

Insurance

Insurance

Iono Jet

Iono Jet

Italwax Full Body – A Luxurious Waxing Ritual

Italwax Full Body – A Luxurious Waxing Ritual

Jelly Mask Kit with Accredited Online Blended Training

Jelly Mask Kit with Accredited Online Blended Training

Lumina Floor Lamp White & Black

Lumina Floor Lamp White & Black

Lumière

Lumière

Magnilite Portable Rechargeable LED Magnifier

Magnilite Portable Rechargeable LED Magnifier

Manicure hand rest

Manicure hand rest

MEDVIBE 980NM LASER

MEDVIBE 980NM LASER

MINI Cuticle Butter/Balm 12ml

MINI Cuticle Butter/Balm 12ml

Mini Scented Sanitiser 5ml Keyring

Mini Scented Sanitiser 5ml Keyring

Mocha Mousse Hot Wax

Mocha Mousse Hot Wax

MotherSage Anti-Cellulite Gel

MotherSage Anti-Cellulite Gel

Nail Tips

Nail Tips

Nama Fiji Body Lotion

Nama Fiji Body Lotion

Nama Fiji Face Cream

Nama Fiji Face Cream

Nama Fiji Face Cream Rich

Nama Fiji Face Cream Rich

Nama Fiji Face Mask

Nama Fiji Face Mask

Nama Fiji Facial Scrub

Nama Fiji Facial Scrub

Nama Fiji Gel Serum

Nama Fiji Gel Serum

Nama Fiji Retail Collection

Nama Fiji Retail Collection

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

One Bottle Builder Gel 3 in 1

Oxygenetix

Oxygenetix

PayPro

PayPro

PEBBLES High Quality GOLD CREAM with Fragrance 800 g

PEBBLES High Quality GOLD CREAM with Fragrance 800 g

Pro Lamp Revolution

Pro Lamp Revolution

Pro made Mixed length Tray

Pro made Mixed length Tray

Professional TCL Gel Systems Gel Polish

Professional TCL Gel Systems Gel Polish

PRP Kits - 6 Client treatments

PRP Kits - 6 Client treatments

PRP Training for Joints & Tendon

PRP Training for Joints & Tendon

QUAD Laser

QUAD Laser

RadiaNt Dermal Fillers

RadiaNt Dermal Fillers

Rechargeable Desk Magnifier

Rechargeable Desk Magnifier

REFILLABLE 6ml Cuticle Oil

REFILLABLE 6ml Cuticle Oil

Rosea Calm Cream 50ml

Rosea Calm Cream 50ml

Scented Sanitiser Spray 200ml

Scented Sanitiser Spray 200ml

Slide Styler

Slide Styler

Slim Lamp Flex XL White & Black

Slim Lamp Flex XL White & Black

Slow Ageing Essentials

Slow Ageing Essentials

SMARTDiode

SMARTDiode

SPM Digital

SPM Digital

Super Star Marketing Pack

Super Star Marketing Pack

Table-top dust collector ÜLKA Nano

Table-top dust collector ÜLKA Nano

The Cuticle LAB Cuticle Oil 3ml

The Cuticle LAB Cuticle Oil 3ml

THULIUM LASER

THULIUM LASER

Tooth Fairy Professional Tooth Crystal Kit

Tooth Fairy Professional Tooth Crystal Kit

True Pure

True Pure

True Pure Base Coat

True Pure Base Coat

True Pure Top Coat

True Pure Top Coat

Twin Head Floor Lamp

Twin Head Floor Lamp

Umia Automated Nail System

Umia Automated Nail System

Vacustyler Avantgarde

Vacustyler Avantgarde

VEIN FINDER ILLUMINATOR

VEIN FINDER ILLUMINATOR

Waxperts Beautiful Body Oil

Waxperts Beautiful Body Oil

Websites

Websites

WEDDING DAY - PEARL BUILDER IN A BOTTLE (Tpo & Hema Free)

WEDDING DAY - PEARL BUILDER IN A BOTTLE (Tpo & Hema Free)

 Professional Beauty Autumn – Exclusive Training Offers!

Professional Beauty Autumn – Exclusive Training Offers!

Best You Solutions

20% off

20% off

Waxperts

5-for-4 On Lash & Brow Retail

5-for-4 On Lash & Brow Retail

Nouveau Lashes | HD Brows | Nouveau Beauty

Diamond Retinal 5

Diamond Retinal 5

Cyrene Skincare

Distribution and Clinic offer

Distribution and Clinic offer

U&B

Exclusive Show Offers – Up to 50% Off!

Exclusive Show Offers – Up to 50% Off!

QUAD Aesthetics

Exclusive Show Specials

Exclusive Show Specials

Loloma Fiji

FIJI NATURAL

FIJI NATURAL

MESOVU (Fiji) PTE Ltd

FREE Training with the Purchase of a Starter Kit

FREE Training with the Purchase of a Starter Kit

Studex Piercing Systems

HD Brows & Nouveau Lashes Treatment Mini Kits + FREE TRAINING

HD Brows & Nouveau Lashes Treatment Mini Kits + FREE TRAINING

Nouveau Lashes | HD Brows | Nouveau Beauty

Massage Wax Starter Pack

Massage Wax Starter Pack

Highland Wax Company

Microneedling Pen Starter Kit

Microneedling Pen Starter Kit

celestetic uk

Microneedling Serum Kit

Microneedling Serum Kit

celestetic uk

Over 70% OFF

Over 70% OFF

KOR Digital

Professional Beauty Autumn – Exclusive Training

Professional Beauty Autumn – Exclusive Training

Best You Solutions

Save Up To 50% On Lash & Brow Training

Save Up To 50% On Lash & Brow Training

Nouveau Lashes | HD Brows | Nouveau Beauty

Show Offers Available

Show Offers Available

Native Lighting

Sign Up Today and get up to 5 Months Free!

Sign Up Today and get up to 5 Months Free!

Timely Salon Software

Sign up today and unlock £550.00 worth of Vagaro Offers!

Sign up today and unlock £550.00 worth of Vagaro Offers!

Vagaro

Skin Peel Starter Kit

Skin Peel Starter Kit

celestetic uk

VAT FREE - on all products purchased on the day!

VAT FREE - on all products purchased on the day!

PRP PURE & Shop Aesthetics

WIN Vagaro for a Year!

WIN Vagaro for a Year!

Vagaro

£100 OFF - PRP Training + Starter Kit

£100 OFF - PRP Training + Starter Kit

PRP PURE & Shop Aesthetics

✨ New Fashion Trend Colours — Inspired by Vogue 2025/2026 ✨

✨ New Fashion Trend Colours — Inspired by Vogue 2025/2026 ✨

LuxegelLTD

Professional Beauty Autumn at ExCeL London

Formerly known as Salon Beauty.

Find us at:
ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL

2025 Opening Times

Sunday 12 October: 10am - 6pm
Monday 13 October: 10am - 5pm

Beauty Professionals

14,165

Salons

8,574

Owners & Managers

4,552

Visitors from salon international

42,277

Why exhibit at Professional Beauty Autumn?

Professional Beauty Autumn unites the industry under one roof, bringing together key decision-makers—Salon and Clinic Owners, Lecturers, Beauty Therapists, Nail and Lash Techs, Make-up Artists, Hairdressers, and more. Exhibiting gives your company the chance to strengthen relationships with existing clients and generate new leads. The show allows you to focus on this important market by taking a stand and your own training and hospitality area. Our all-inclusive participation ensures you can showcase your brand, meet buyers, and network directly with salon owners on the show floor.

Unrivalled Access to Beauty Industry Decision-Makers
Professional Beauty Autumn draws a premium audience of salon, clinic, and spa professionals - including thousands of owners, buyers, distributors, and freelancers. Exhibiting puts your brand directly in front of decision-makers seeking new products and innovations.

Massive Footfall – Over 47,000 Combined Buyers
The event attracts over 47,000 industry buyers, with more than 13,000 beauty-focused attendees at Professional Beauty Autumn alone. This scale offers unmatched opportunities for lead generation, brand exposure, and B2B engagement.

Strategic Timing Before Peak Sales Season
Held in October at ExCeL London, the show positions your offerings ahead of the vital Christmas and New Year retail season, when salons and spas increase purchasing.

Launchpad for New Products and Innovations
Professional Beauty Autumn is ideal for launching products, live demos, and sampling - enabling instant feedback and buzz from industry insiders.

Gather Market Intelligence and Trends
Explore the show, attend seminars, and network to stay ahead of trends, assess competitors, and find inspiration for product and marketing strategies.

   

"I’d say promoting our brand at the show has been really successful. We're a relatively new brand, so having the opportunity to get our name out there on such a large platform—especially alongside big, established competitors—has been incredible. Just being there and making our presence known has been one of the best things for us."

Paige Chohan, Co-founder Bexy Glow

Co-located with Salon International

Separately promoted but in the same venue, Salon International will introduce you to professionals in the hairdressing industry. Held alongside Salon International, Europe’s premier hair exhibition, this dual-show format delivers access to tens of thousands of additional visitors, including hair professionals, barbers, salon chains, and international distributors – dramatically increasing your exposure. A great opportunity if you’re thinking of offering hair treatments or want to see the biggest names on stage!

DOUBLE THE REACH

“It's the opportunity for us to show who we are, to meet our customers that we haven't seen for a long time, but also introduce our services and who we are to potentially new customers, and really listen to see what the market is looking for, so we can help develop our business going forward.”

Josh Yardley, Founder and Owner of The Smart Group

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